structred approch towards digital marketing - daaniish.com

stractred approch towards digital marketing course

 

 A structred approach is needed to be well skilled digital marketer also they need practical oriented classes to perform well. here we are going to discuss how to be successfull in digital marketing industry.

Major topics to be covered in a well structured digital marketing course

 

  • Web development 
  • Search engine optimization 
  • Content marketing 
  • Social media marketing ( facebook , instagram ,twitter , linkedin , )(organic and paid methods )
  • Stratergy building 
  • youtube marketing 
  • measuring and tracking 
  • microsoft tools
  • affiliate marketing 
  • growth hacks

A step to step guide is needed to be a better digital marketer . in web development you need to work in paid themes to get better outputs. 

Colour patterns,colour ratios,Fonts , etc must give the awareness to students 

wordpress development – there are many types of builders are there…. many of them use elementer for wordpress development , wordpress experts use wp builder or sometimes theme builder for better results.   

major points to be noted in wordpress development 

 

  • Give an awareness about wordpress old version and new versions .
  • page creation,menu setups , post creations, Overview of Elementer.
  • Needed plugins , 
 
Search engine optimisation 
here the topics was very familiar to everyone . Most of enquires are related to this topic 
the major points too be noted in SEO.
 
  • onpage seo 
  • off page seo 
  • technical seo 
  • local seo 
On-page major points to be covered 
  1. Meta tags and details (keyword research , selection & placements)
  2. h1-h6 tags 
  3. Internal and external linking (Anchor text ,slug ,permalink )
  4. keyword density , keyword distribution , keyword clusturing.
  5. Image seo 
  6. Url optimisation
  7. Tool integrations (yoast seo , rank math )
  8. how search engine works 
  9. google search console , XML Sitemaps ,Robots.txt
  10. blogging (imp of categories) (best tools to find searchable contents)(breadcrumbs)
  11. Structured data
  12. onpage analyser , google site kit , chrome extensions 
  13. Audit report 
Off Page important factors
 
  1. backlinks 
  • Directory submission (somuch, prolink directories, Abcd ,tsession)
  • Article submission  (article biz, sites.google.com , ezine article )
  • Image submission  
  • Social bookmarking 
  • PPT submission
Technical SEO
  • Mobile friendly test
  • Page speed insights 
Local SEO
  •   business listing 
  •   Gbp  profile(Google business profile )
SMM (Social Media Marketing )
 
organic campaign 
paid methods 
 
facebook fundamentals  – facebook – proper way of profile creations
 
Page and Profile Completion and Optimization ( Linked Accounts – Facebook, Instagram)
 
Meta Business Suite – ( Posting Contents Through Meta Business Suite )
 
Social Media Tools – Buffer,
 
Ads Manager – Personal Ad Account Creation And Paid Advertisements
 
Personal Ad Account Vs Business Ad Account
 
Business Ad Acoount Profile Setup ( Peoople, Ad Account ID Creations, Ad Pages, Business Info- Email Acoount Confrimation
 
Custom Audience ( Meta Sources And Other Sources )
 
Meta Pixel 
 
twitter – ads 
 
linkedin marketing 
 
spotify and its ads 
 
snapchat 
 
 
SEM ( Search Engine Marketing )
 
Introduction 
 
Google Keyword Match Types
 
Bidding Type
 
Express Account Vs Expert Account 
 
Campaign Creatives and Objectives
 
Conversion Tracking Setup
 
google tag manager (tag , triggers , variables )
 
affiliate marketing
 
email marketing 
 
content marketing 
 
automation 
 
Youtube marketing 
 
stratergy building 
 
microsoft – microsoft clarity 
 
bing seo 
 
Stratergy building (overall – social media – ads and organic stratergies )

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