stractred approch towards digital marketing course
A structred approach is needed to be well skilled digital marketer also they need practical oriented classes to perform well. here we are going to discuss how to be successfull in digital marketing industry.
Major topics to be covered in a well structured digital marketing course
- Web development
- Search engine optimization
- Content marketing
- Social media marketing ( facebook , instagram ,twitter , linkedin , )(organic and paid methods )
- Stratergy building
- youtube marketing
- measuring and tracking
- microsoft tools
- affiliate marketing
- growth hacks
A step to step guide is needed to be a better digital marketer . in web development you need to work in paid themes to get better outputs.
Colour patterns,colour ratios,Fonts , etc must give the awareness to students
wordpress development – there are many types of builders are there…. many of them use elementer for wordpress development , wordpress experts use wp builder or sometimes theme builder for better results.
major points to be noted in wordpress development
- Give an awareness about wordpress old version and new versions .
- page creation,menu setups , post creations, Overview of Elementer.
- Needed plugins ,
- onpage seo
- off page seo
- technical seo
- local seo
- Meta tags and details (keyword research , selection & placements)
- h1-h6 tags
- Internal and external linking (Anchor text ,slug ,permalink )
- keyword density , keyword distribution , keyword clusturing.
- Image seo
- Url optimisation
- Tool integrations (yoast seo , rank math )
- how search engine works
- google search console , XML Sitemaps ,Robots.txt
- blogging (imp of categories) (best tools to find searchable contents)(breadcrumbs)
- Structured data
- onpage analyser , google site kit , chrome extensions
- Audit report
- backlinks
- Directory submission (somuch, prolink directories, Abcd ,tsession)
- Article submission (article biz, sites.google.com , ezine article )
- Image submission
- Social bookmarking
- PPT submission
- Mobile friendly test
- Page speed insights
- business listing
- Gbp profile(Google business profile )